A marketing consultant wrote about beyond-karma.com, using it as an example of how not to market, saying:
Take a look at this site on the topic of meditation – and the products they are offering under the “books” tab. Notice anything strange?
They have some incredible products targeting a sweet spot in a market that badly needs their information – how overcome the difficulty so many people have with meditation.
At stake is our very happiness, health and quality of life – but for all of that they will charge $9-$19 an ebook?
What is the message to someone who visits their site?
What is the enticement for someone who has a list full of those eager to learn and advance their meditation studies to offer their ebook – there doesn’t even appear to be an affiliate program!
Folks, when we put together information for our customers, we MUST know that our information can change their life in meaningful ways and that for them to really understand that, we must charge a fair price in exchange for our effort and expertise.
This author could easily bundle some guided meditations, an interview with an experienced meditator to walk them through the most common questions and obstacles, perhaps even a meditation video series and price their product in the $47-$97 range.
I recognize that this consultant meant this in the kindest and most helpful way, and we did leave friendly comments for each other after this.
And, I fully agree with the consultant. I do want to make a living with writing about Awakening. However, the primary mission is to reach people who are ready to awaken and people who are having difficulty with awakening. I want to take out all the fluff and mumbo-jumbo around awakening, and present what is already simple with simplicity and ease. The theme is “Awakening is Simple”–because it is.
Towards this, you may have noticed some changes:
1) You may have noticed the site is much simpler and cleaner. It is really just about the free articles and premium guides about awakening. I’ve taken off all advertisements and anything else that distracts from the primary mission. You can navigate to anywhere and from anywhere on the site using the menus in the header. In addition, there is now a site map to help easily find what you’re looking for. The three selectors, awake and flow and zen, near the menu, allow for an optimal reader experience. Some people find it is easier on the eyes to read from dark backgrounds.
2) The Open Heart policy is:
Basic information is always free.
Premium guides come with a 100% satisfaction, no-questions-asked return policy.
For those who cannot afford the premium guides, all you have to do is contact me.
3) I’ve set up a newsletter to send out periodical material, such as free guided techniques and summaries. The newsletter, for example, will be an excellent vehicle for a free, graduated meditation course I plan in the near future. Please sign up! You can unsubscribe at any time and of course you can be assured that your email address will never be given out or sold.
4) The categories are expanding to:
How to Awaken (Awareness, Release, Meditation, Awakening is Simple ebook)
Awakened Living–Zen Living, Essential Yoga, Zen habits, Zen Rebellion (overturns conventional wisdom)
Depression—Depression, Addiction, Anxiety and Recovery.
Mind—the ego, thought, emotion, samskara, karma, and the mental frameworks of beliefs which shape our world.
Beyond—stuff that doesn’t fit the other categories
5) I will produce audio versions of the books, audio/video guides, a mentorship program, and possibly a workshop in the near future.
And along those lines, if you have any suggestions or feedback, or you just want to say hi…please comment!